The challenge

Revolut, one of the most innovative fintechs in the market, asked us to design UGC content for the launch of their new Revolut x Bizum feature. The goal was to present this collaboration in a fresh and authentic way, highlighting its practicality and how it enhances the user experience. In addition, the content had to have a significant impact both organically and through paid campaigns on TikTok, YouTube and Meta.

The concept

We developed a strategy focused on the creation of UGC user-generated content, highlighting the advantages of Revolut x Bizum as a quick and easy solution. The focus was on reflecting how this functionality facilitates the daily life of users, creating close and visually dynamic content that would stand out within highly competitive platforms.

The idea

The execution of this strategy was based on three key pillars:

1. Creating authentic and relevant UGC content:
   We designed and produced UGC content pieces that showcased real-world use cases of Revolut x Bizum functionality. Each piece highlighted key benefits such as speed, ease of use and integration with the Revolut ecosystem, connecting emotionally with users through everyday experiences.
2. Content with paid broadcast on TikTok, YouTube and Meta:
   Each piece was optimized for the unique characteristics of each platform, ensuring high performance in terms of impressions, clicks and conversions.
   3.Production and editing from the agency:
   All content was conceptualized, produced and fine-tuned from our agency. We worked on every detail, from creator selection to final editing, ensuring that the message of the Revolut x Bizum functionality was clear, engaging and adapted to the tone of the selected platforms.