The challenge
PrimaPrix, the well-known chain of stores selling top brand products at discount prices, asked us to transform the traditional shopping experience into a dynamic, attractive and memorable experience. The goal was not only to encourage traffic in their stores, but also to connect emotionally with their customers, improving their perception of the brand and fostering their loyalty. The concept
We created the PrimaPrix DJ Sessions, a retailtainment strategy that combined live music and shopping in a vibrant and entertaining environment. This innovative approach not only elevated the in-store experience, but also reinforced PrimaPrix’s image as a dynamic brand focused on customer enjoyment. The idea
The core idea was to turn PrimaPrix stores into meeting points where music and shopping would merge. This included:

• In-store event planning with live DJ to create a festive and unique atmosphere.
• Convened local micro-influencers that helped attract new audiences and generate organic content on social networks.
• Promotion and dissemination of events through digital campaigns and social networks, ensuring high visibility.