Mallorca Live Festival has established itself as one of the most important music events in the Balearic Islands, attracting thousands of people every year with its impressive line-up of international artists and vibrant atmosphere. In this edition, in collaboration with Meliá Hotels International, the festival wanted to expand its reach and strengthen its social media presence, attracting a wider audience and highlighting the accommodation offer at Meliá hotels in Mallorca.

Only Persketing was the agency chosen to organize a call for influencers, designing a strategy that would promote both the festival and the hotels of the Meliá chain, integrating the musical experience with the hospitality and luxury of Mallorca.

Only Persketing implemented a comprehensive strategy focused on maximizing social media exposure and impact:

• Selection of strategic influencers: We identify and select influencers aligned with the values of the festival and Meliá, with engaged audiences and diverse ranges of followers, from micro-influencers to high-profile figures in the music, lifestyle and tourism fields.
• Creating unique experiences: We designed a special itinerary for the invited influencers, which included exclusive coverage of the festival and stays at some of the best Meliá hotels in Mallorca, with activities that allowed them to enjoy the island and share their experience with their followers.
• Authentic and diverse content: Each influencer generated exclusive content, from Instagram posts and TikTok videos to real-time stories, highlighting both the festival experience and the facilities, service and location of Meliá’s hotels on the island. – Campaign tracking and optimization: We continuously tracked social media performance metrics, monitoring the reach, engagement and impact of the content generated, to adjust in real time and optimize visibility.

The Mallorca Live Festival x Meliá success story demonstrates the power of a well-structured influencer campaign to amplify reach, enhance brand awareness and create experiences that combine music and tourism.