The challenge
Hama Technics, a brand focused on innovative technological solutions, needed to increase its digital presence through authentic and engaging content that would connect with its audience. The challenge was to implement a continuous (always on) content strategy based on User Generated Content (UGC) that would showcase their products in real use, highlighting their benefits in a natural and engaging way. The concept
We designed a strategy focused on the creation and curation of User Generated Content (UGC), combining authenticity with professionalism. This approach allowed consumers to see themselves reflected in the shared experiences, increasing trust in the products and reinforcing Hama Technics’ positioning as an approachable and innovative brand. The idea
The always on strategy was built around sourcing and optimizing UGC content, ensuring a constant flow of posts highlighting Hama Technics products:

• Selection of relevant UGC videos: We identified and compiled videos created by real users that would showcase the brand’s products in everyday contexts, highlighting their uses and benefits.
• Custom scripting: We developed concise and engaging scripts so that new content creators could replicate the style and key messages, ensuring consistency and authenticity.
• Comprehensive content strategy: We established an editorial calendar to publish in a regular and coordinated manner, maximizing product exposure on key platforms such as Instagram, TikTok and YouTube.
• Constant optimization: We monitor content performance to adjust the strategy in real time, prioritizing the formats, styles and messages with the greatest impact.

With this UGC content strategy, Hama Technics strengthened its connection with the audience, highlighting the practical uses of its products while consolidating its authentic and accessible brand image.